ESL appoints MTN DEW AMP GAME FUEL as beverage partner

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ESL has appointed PepsiCo brand MTN DEW AMP GAME FUEL as its official global beverage partner for IEM and ESL One events, as well as its CS:GO Pro League.

The two-year deal kicked off at ESL One Katowice earlier this year in February.

Logo credits: ESL, MTN DEW AMP

The partnership also includes the launch of a post-match broadcast segment, ‘MTN DEW AMP GAME FUEL Power Plays’. The analytical segment will take place after each and every CS:GO and Dota 2 semifinal and final match, as well as throughout the regular season of the Pro League.

Paul Brewer, Senior Vice President of Brand Partnerships at ESL North America commented on the deal: “We have a deep-rooted, collaborative relationship with Mountain Dew and adding MTN DEW AMP GAME FUEL, a drink designed for gaming, as our Official Global Beverage Partner is a natural fit. Building on our joint success, product integration and custom content will create new ways for us to engage fans all over the world.”

ESL and Mountain Dew are currently partnered for the Mountain Dew League (MDL), which launched its ninth season last month. MDL will now be powered by MTN DEW AMP GAME FUEL and will have three seasons across North America, Europe, and Australia.

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